The Power of Simple - Part II

Recently I posted an entry on the "power of simple" using the photo below as an example of strong exhibit communication (see blog post below).

Today, I want to show you the exact opposite.

This is my all time favorite "bad example" exhibit. This photo was taken about 5 years ago at a show featuring natural vitamins and supplements. In this exhibit, there are no fewer than 5 different banner stands, none of which look alike, and ALL of which have way too much copy. It looks as though every last bit of information they have about their product is plastered up on the exhibit. I especially like the banner on the right with the red border across the bottom -- there are even two lines of copy written way down there.

As if this weren't enough, his table is crammed full of sample bottles and product displays, and he has multiple literature racks for his brochures.

There is so much copy in this exhibit, it's impossible to know what the heck is going on here -- it's so helter skelter.

But the absolute best part ---- is the headline reading "Do You Have the Focus?"

Take a lesson from this poor fellow, spend some time and FOCUS your message in a clear, concise, and simple manner.

TSB