What do YOUR visitors want?

When you design your trade show exhibit, do you consider what your visitors might want to take away from their interaction with you?

This excellent article, written by EXHIBITOR MAGAZINE's Senior Writer, Linda Armstrong, is titled Ask your customer, stupid! and cleverly points outs that many times we ignore obvious signs our customers give us to help us identify and qualify our best prospects.

In this exhibit, by Oregon Chai at the SCAA (Specialty Coffee Show) a few years back, the company wanted buyers to experience their product in an authentic and eclectic coffee house environment. In fact, the exhibit used no carpeting whatsoever, just the Exhibit Hall's concrete flooring to enhance the effect.

If you're having trouble figuring out how to deliver what your customers want through your exhibits, then give me a call at 1-888-9-ASK-TSB, and let's discuss different approaches that might turn out to be your cup of coffee.

TSB