The Power of Simple

I love to look at exhibits - both good and bad. Whenever I find an outstanding example, particularly in a small inexpensive exhibit, I try to snap a picture of it.

This little exhibit was one I ran across at a high end computing show.

The company makes some sort of gizmo that allows a run-of-the-mill PC (valued at $400) to efficiently serve 11 users at the same time. This brings the total cost of the PC down to $70 per user, including the cost of the gizmo.

What I love about this is the simple communication. Headline = three words. Yet it stopped people in their tracks, intrigued by the notion of a $70 PC. Then the headline was backed up by a totally impressive demo, that clearly showed the product's key benefit in simple, easy-to-understand terms. Remember, this exhibit was seen at a high end computing show, where acronyms, jargon, and technical terms are a dime a dozen. Yet, I'll bet all you non-technical people reading this, understand exactly what this company is trying to do.

Another great part of this story is the cost - this company didn't break the bank to create this exhibit, BUT they did understand their brand, their benefit, and the importance of keeping things simple.

TSB